Job Description

Position Overview The Specialist: B2B Paid Digital/Social Advertising develops and executes programs independently or with a small team, under the direction of a manager. Strong domain knowledge is a must for B2B paid digital/social advertising (primarily Search, Social, Display/Programmatic, Shopping, and Video), in a position focused on full-funnel marketing using primarily an Account-Based Marketing (ABM) and a Persona/Segment-Based marketing approach. A deep understanding of Google Analytics is preferred. Knowledge of other digital marketing tactics is valued, as is a reasonably solid understanding of Landing Page Development, Search Engine Optimization (SEO), Content Marketing, and Conversion Rate Optimization (CRO). This position is 100% remote, requiring a candidate who has worked virtually in the past and who has a broad understanding of (primarily) B2B business models employed by our clients, including revenue/cost structures. This position is responsible for developing, launching, and optimizing paid digital/social advertising programs, under limited guidance and coaching, so a proven ability to deliver results with little supervision is essential. As a member of a learning organization, you would be required to demonstrate continual growth in your knowledge and skills so as to enlarge DirectiveGroup’s industry authority position, including writing articles for internal and external blogs, making content updates to our corporate website, developing and delivering presentations, networking and referring new clients, etc. We are a virtual company, so you would be joining a team of self-starters who are very disciplined and organized. As a fast-paced agency, we hire those who can manage multiple projects without significant oversight. We ask for a lot from our team, and in exchange, seek to create an environment with great benefits, flexible work options, a learning environment with ‘fast fail’ testing for top results, and a ‘work home’ that is supportive of our employees for maximum professional growth and satisfaction. To do well in this role, you will require: • Strong knowledge in B2B paid digital advertising (search, display, programmatic, shopping, CTV, etc), including all aspects of attaining strong performance, including DTC. • Strong knowledge in B2B paid social advertising (LinkedIn, Facebook, Twitter, etc), including all aspects of attaining strong performance, primarily for B2B. • Strong knowledge in Google Analytics, Google Tag Manager, and conversion tracking preferred to include expertise with Excel and PowerBI. • Working knowledge of Landing Page Development, Organic Social Media Marketing, Email Marketing, SEO, and Content Marketing. • Capable of developing strong client relationship management and outstanding representation of company and industry in small settings and large venues, including fostering an industry-leading POV. • Internal motivation and developed skills in project management, process management, and all internal administrative processes that underlie a consistently strong performance. • Solutions-oriented mindset to solve challenges while following best practices and sharing new ideas. Responsibilities: Outcomes: First Six Months • Develops and executes tactical multi-channel growth plans for B2B clients under management to meet performance goals of at least 20% growth YoY in measures of individual client performance across all (integrated) program tactics, with limited guidance and assistance. • Participates in the development of DirectiveGroup strategies, including the development of tactics within domains of expertise, and subsequent authoritative presentation and implementation of these strategies that achieve targeted performance goals. • Participates in program and client management that includes oversight of all tactics, interaction with the client, and solution-finding/problem-solving to meet client objectives in novel or unstructured situations. • Conducts Paid/Social Advertising Audits that uncover opportunities and problems, and present to existing and prospective clients in an authoritative and persuasive way to achieve goals of winning ongoing business. • Follows project and process management best practices to deliver all in-scope requirements within the given period and within given hours, for self and all managed resources. • Growth-minded to develop thought leadership internally and externally to build the DirectiveGroup brand and to generate interest in our services, including assisting sales engineering and industry presentations.  Qualifications: Skills Required to Achieve Success Social/Digital Marketing & Advertising • Thinks strategically about business, has solid (B2B primarily) business model understanding across multiple industries, and can connect business growth strategies to specific digital marketing programs. • Consistently demonstrates expertise in B2B paid digital and social advertising methods, stays versed in trends and historical knowledge, and develops insights that can be communicated internally & externally. • With some direction and guidance, can develop and execute multiple campaign approaches, including Account-Based and Persona-Based Marketing, to reach specific program objectives. • Strong capabilities to complete analyses of budgets, bid management, ROI, cost per lead, and more, as needed to evaluate client advertising and marketing programs. • Capable, with support, of developing strategy-based documentation and associated tactics plans that include well-thought-out, phased approaches, resources, and costs to deliver. • Assures client programs are executed in an expert, timely, and professional manner and that results are always above the market average. • Understands conversion optimization theory, including how to effectively lay out landing pages and websites, as well as how to develop strong direct marketing content. • Understands how to measure performance and has expertise with Google Analytics and other Web Analytics and data visualization tools and programs. Leadership & Management Skills • Expertise in the use of tools such as Excel or PowerBI to analyze and manage KPIs to achieve business goals. • Participates in the development of company strategy and tactics. • Achieves client attainment, retention, and loyalty goals. • Demonstrates strong capabilities of resource management for cost/efficiency goals. • Brings good judgment and a broader perspective to highly charged and active environments. • Assures process and automation compliance within the DirectiveGroup team. • Takes the initiative to learn, becoming individually certified in various programs, continually developing deepening expertise and enthusiastically growing new domains of expertise. • Approaches challenges with a solutions-oriented mindset, sharing learnings and new ideas. Client Management Skills • Monitors the attainment of performance goals of all client programs on an ongoing basis. • Strong program management skills to achieve KPIs across multiple platforms and tactics. • Can communicate to each client at his or her level of knowledge, and sufficiently such that it is clearly understood what we are doing and why, including management of client expectations. • Can lead clients and our team through the planning, set-up, initiation, and ongoing programs. • Manages well through conflict and can diplomatically tell the client what s/he needs to know and not just what s/he wants to hear. • Understands the importance of ‘value perception’ to achieve client loyalty and can effectively help our clients understand the value of what we do for them. • Understands the online advertising and marketing opportunities for client’s businesses and can lead general business discussions or interviews to identify specific opportunities for the client. • Can sell upgrades and program improvements, either independently or in concert with a sales executive (for larger recommendations). • Takes ownership, has strong initiative, is self-directed, and can deal effectively with ambiguity, change, and complexity.   Qualifications • 4+ years Paid Digital & 3+ years Paid Social Advertising complex program set-up and management across companies of multiple sizes and industries, in local, regional, and national markets. • 2+ years executing B2B paid digital/social advertising programs. • 3+ Certifications + deep knowledge required: Google Search, GDN, Facebook/Instagram, LinkedIn, Twitter, and Bing. Experience and expertise in other channels are a plus. • Completed undergraduate degree with outstanding credentials. Postgraduate degree and/or professional designation an asset. • Strong business acumen and experience in communicating with executives at larger companies and owners/CEOs and smaller companies. Personal Characteristics • Enthusiastic participation in a culture that supports our vision, built on two pillars: 1) accountability and ability to debate ideas and 2) creation of a trust-based “safe” environment for all team members. • Strong organization skills and project management skills. • Exceptional ability to achieve quality goals and get work on time while managing multiple programs. • Superior written and verbal communication skills. • Strong meeting facilitation skills. About Company: DirectiveGroup is a digital marketing agency that creates a unique and powerful online presence for each of our clients so as to deliver extraordinarily high results. We focus on B2B, primarily manufacturing, SaaS, and eCommerce marketing, specializing in developing or revitalizing high-converting websites, paid digital/social advertising, digital growth strategies, search engine optimization, content, social media marketing, email marketing, and sales enablement. We also provide fractional executive-level (CMO) leadership and strategic marketing guidance. Why we exist: To help companies become industry leaders such that they are the first and only option in the minds of their customers. We provide the surety of a big digital marketing agency, yet deliver results with the mastery, commitment, and passion of an in-house team.

Job Tags

Remote job, Local area, Immediate start, Work from home, Flexible hours,

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