Job Description

Our client is seeking an experienced mid-level SEM Specialist to join their marketing team in Batavia, IL. Must have PPC and SEO experience.

Type: Full-Time, Salaried

Salary Range: $60-75K

Schedule: Hybrid (3 days a week in Batavia, IL)

Requirements

• Help strategize and execute pay-per-click, display, and potentially social media marketing campaigns for the company’s core brands
• Work with the VP of Marketing Strategy to ensure PPC strategies and campaigns align with company goals.
• Build and manage PPC campaigns in Google AdWords and Microsoft Advertising that target buyers in key B2B markets and industries. Must also manage any additional PPC platforms we may implement in the future such as YouTube, LinkedIn, Facebook, etc.
• Manage PPC bids and spend to the approved annual budget.
• Continually analyze all PPC campaigns to ensure goals are being met, learnings are being reported and testing opportunities are identified.
• Provide recommendations for optimizations including those that pertain to ad copy, ad assets, landing pages, keywords, campaign structure, ad groups, bidding strategies, targeting and audiences.
• Perform keyword research and analysis as needed to support marketing initiatives such as product development and content creation.
• Analyze website data from GA4. Transform learnings from data into actionable plans.
• Regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results.
• Prepare SEO site audits detailing on-site, off-site, technical, and content optimizations needed that adhere to SEO best practices.
• Maintain and manage Google shopping feeds in the Google Merchant Center.
• Monitor core competitors for changes in strategies, pricing, and ad messaging.

Required Skills

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 3+ years of experience managing PPC and SEO programs.
• Demonstrated success managing various types of PPC campaigns including Search Ads, Shopping Ads, Remarketing, Pmax campaigns, and Display Ads. Experience with YouTube Ads a plus.
• Experience strategizing PPC campaigns built with various goals in mind including sales, new customer acquisition, lead gen, and awareness.
• Strong knowledge of digital marketing, PPC, and SEO fundamentals
• Knowledge of digital marketing platforms such as Google AdWords, Microsoft Advertising, Google Merchant Center, Google Tag Manager, Google Analytics, Google Search Console, Moz and SEMrush.
• Ability to update conversion tracking tags in Google Tag Manager
• Proficiency in Microsoft Excel
• Strong analytic skills and experience designing digital marketing reports that concisely communicate results and trends to company stakeholders.
• Experience with A/B and multivariate testing experiments
• Google AdWords and Google Analytics certifications a plus

If interested please apply to this posting directly.

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